the trademark TriFly symbol

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The design for our trademark TriFly symbol began to take shape in 2002. Pages of rough sketches strived to yield a mark that embodied the motion and emotion of hucking. A disc gliding through the air, a skate wheel turning, a kayaker linking ends in a hydraulic, or more simply... the helical flow of water.

Along with the physical elements, we hoped to create a mark that would represent some metaphysical characteristics. A union of the mind, body and spirit necessary to hit a pressure filled or improbable putt. Attaining the focus to meet a challenging line through the water, be it frozen or liquid. Waking up to life and embracing it for all the potential in one single day, today.

We continued to refine sketches and ponder. We poured over pages of motifs and were struck by the similarity of one of our early rough sketches to a centuries old Japanese motif called large commas. It was a simple design that evoked a sense of motion. Along with the mental, physical, emotional and spiritual elements in mind, we used this motif as a building block. After considering some 40 different variations, the huk lab trademark TriFly took flight.

The TriFly symbol is comprised of three wings joined at the center, with a subtle second dimensional element of three small kites that move the leading edge of each wing. The three wings joined represent a union of mind, body and spirit. Each contour allows the eye to continue unobstructed to the next, suggesting motion yet remaining still.

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" . . . It is in the nature of man to both think and express himself symbolically. Moreover, the power of symbols is magnified when a society has broadly shared experiences, a deep knowledge of its cultural traditions, and common sentiments about those experiences and traditions. The fact that these conditions exist in Japan to a striking degree has insured that the country continues to enjoy a cultural life meaningfully enriched by the use of symbols."

                                                                                                       ~Merrily Baird   Symbols of Japan