Who We Are


You could say we’re kids who never wanted to leave the playground. Today we find ourselves exploring the grand playgrounds that lie from mountain to sea. It is within and alongside the rivers that connect the two that we feel a deep connection to nature and our own mind, body and spirit. 

Huk Lab is an action laboratory. We define the slang verb huck as putting your all into something- to go big or throw big. Crushing a drive through tall stands of trees to a disc catcher. Launching a cliff in freshly driven powder. Boofing a kayak at the lip of a falling curtain of water. Throwing deep against the defense on an ultimate field. In the laboratory, we step to the tee box and test theories of disc flight. We slide across an eddyline and feel our hull plane on a green wave to set up the next trick we'll perfect. We dream new lines through tree line or a rapid. Practice makes permanent and the huck lifestyle is an inner river flowing through the laboratory of life, love and sport.

Our company is a collection of athletes, artists and designers dedicated to creating quality technical action apparel and stylish graphic apparel in a sustainable manner. We work hard, play hard and dream vibrantly. We believe small is beautiful. As we spread our wings, we aim to temper growth by leaving a smaller footprint. Sustainability is part of our company ethos and we aim to build an apparel brand that embraces wisdom and concienceness, not simply profit.

We call our products ‘Fly Gear.’ Durable clothing and gear made for going big and throwing big. Portland, Oregon and the Great Pacific Northwest is our home, which we consider to be one big, beautiful laboratory of huck. Please respect and protect every course and natural playground where you huck by leaving no trace and bending no branch. Travel light and share our vision as the kaleidoscope culture of the huck lifestyle continues spinning.

Remember, there’s only one way to build skill in any huck sport…

keep on huckin’

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